Photography Industry Landscape

Taylor Davidson is a venture capitalist and a professional photographer.


He is the director of kbs+ Ventures. Borrowing the design of a LUMAscape, the popular graphics of various industry landscapes created by LUMA Partners, Davidson mapped the photography industry looking at the ecosystem from the perspective of photographers, consumers, brands, buyers & publishers. Here is the infographic –


He points out –

The photography industry has gone through a revolution over the past 5-10 years as the introduction of digital cameras, smartphones, social media platforms, and the cloud have created massive opportunities and disruptions in the industry. 380 billion photos were taken in 2012; for context, that’s 4 times as many as just 10 years ago, and it’s 10% of the total amount of photos ever taken.

This is very similar to the discussions I’ve had at Photowalkrs with my team. With so many people clicking photos, it is almost impossible for you to go to any local attraction and not find people taking photos there! Most of these photos are just a by-product of the time and easy access to equipment (their phones) people have. Less than 10% people want a commercial benefit from their photos, at most people want to share the photos with their friends and followers, have a good time clicking those photos and learn from their experience. Following this trend, the businesses associated with photography have also morphed and evolved with time. There have been new categories like cloud storage services, digital editing, social sharing and tutorial websites which are on the rise while the old ones like film processing labs and printing services have seen a downfall.

I am taking the following stats from a post of the 1000memories blog

Digital cameras are now ubiquitous – it is estimated that 2.5 billion people in the world today have a digital camera. If the average person snaps 150 photos this year that would be a staggering 375 billion photos. That might sound implausible but this year people will upload over 70 billion photos to Facebook, suggesting around 20% of all photos this year will end up there. Already Facebook’s photo collection has a staggering 140 billion photos, that’s over 10,000 times larger than the Library of Congress.


We at Photowalkrs are betting on the proposition that now that so many people are clicking photos, they would want to click photos with their friends rather than doing it alone and would need better organised workflow to click and share photos for these clicking trips, or photowalks as we call them, they make. We’d love to have a discussion on the future of these buckets and how they might re-arrange themselves in the comments below.

The post first appeared at Taylor’s site which later was published at The Next Web and Peta Pixel.


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